Katie is fluent in all social platforms. She likes, posts, tweets, snaps, stories, pins and, of course, hashtags.
Here’s some examples of campaign-focused work:
#ReadingIsLit Kick-Off Video
A partnership with the New York Public Library to promote reading and celebrate storytelling, #ReadingIsLit is one of Katie’s favorite campaigns. She ran creative, including this video with Reese Witherspoon.
Vice Principals‘ Morning Announcements
To incentivize tune-in, HBO scripted episode-specific videos in the voices of the characters.
Insecure: Swipe Left/Swipe Right
A social content series to promote the longer “Wine Down” episodic videos, wherein Issa Rae and guest weigh in on a topic that came up for their characters.
Westworld: Chatbot Promotion on Facebook
This graphic showcases the makeover that HBO gave the Westworld chatbot Aeden for finale.
True Detective Instagram Emotigraphs
For Season 1 of True Detective, Katie scripted this character-focused Instagram series.