Katie M. Lucas - Social Media - Katie M. Lucas

Katie is fluent in all social platforms. She likes, posts, tweets, snaps, stories, pins and, of course, hashtags.

Here’s some examples of campaign-focused work:

#ReadingIsLit Kick-Off Video

A partnership with the New York Public Library to promote reading and celebrate storytelling, #ReadingIsLit is one of Katie’s favorite campaigns. She ran creative, including this video with Reese Witherspoon.

Vice Principals‘ Morning Announcements

To incentivize tune-in, HBO scripted episode-specific videos in the voices of the characters.

Insecure: Swipe Left/Swipe Right

A social content series to promote the longer “Wine Down” episodic videos, wherein Issa Rae and guest weigh in on a topic that came up for their characters.

Westworld: Chatbot Promotion on Facebook

This graphic showcases the makeover that HBO gave the Westworld chatbot Aeden for finale.

True Detective Instagram Emotigraphs

For Season 1 of True Detective, Katie scripted this character-focused Instagram series.

“You should spend less time in a state of resistance making up problems for yourself.” #TrueDetective

A video posted by True Detective (@truedetective) on